Hi, I am Sergio Smirnoff

I build products for technical systems operating at the frontier. Co-founded two companies (one Silicon Valley exit), joined a $5.1B AI company as their first designer and built their ML platform 0→1, and redesigned the Salesforce enterprise onboarding experience their engineers use daily. My work sits at the intersection of complex autonomous systems, enterprise software, and the humans who need to trust and act on both.Currently Head of Design at PlusPlus.