The best way to reach me is by email:
A rocket-fueled creative, out of the box thinker, high-skilled professional fuses a background in design and academics with expertise in business development, presentations, and management, working to deliver user-centered products and experiences meeting deadlines efficiently and accurately in quick-turnaround settings for global audiences.
I'm a Visual Communication Designer with ten years of experience in UX/UI and visual design who have worked at companies of all sizes, from startups, mid-size, to big brands and tech giants like Apple and Amazon. I graduated with an MFA from La Plata National University in Argentina and currently live and work in the San Francisco Bay Area. I have been featured at specialized international publications and awarded for teaching Graphic Design at the Argentina Business University many years in a row. 
I design to deliver high-quality, customized print-digital assets spanning strategy, branding, editorial, websites, interaction, infographics, typography, motion graphics, and signage. Blends management with hands-on team player experience.

My knowledge of business strategy and product development enables me to communicate effectively and work in tandem with engineers and C-level teams. I enjoy identifying business opportunities with clients and helping them to design and realize their goals. 
I can start from shaping an idea, and take it all the way to ship the final product.
Taking photographs, lettering, social media, sports, sci-fi and hero movies, last century's music, travel, reading books, snowboarding, and coaching volleyball are some of my hobbies.

Constantly curious, hard worker, liable, trustworthy, proactive, ethically honest, extrovert, executive presence, positive, and always in a good mood, open-minded guy.
Innovation and Entrepreneurship, Introductory
Stanford University - USA, 2019-2020

MFA Visual Communication Design
La Plata National University - ARG, 2004-2009

BS Computer Sciences
Universidad Nacional del Sur - ARG, 2004-dropped

Singularity University Mentor
Plug and Play Mentor
Foreign Startups Head Designer

Spanish - Native Fluent
English - Professional working proficiency
Design Thinking
User Research
Product Design
Visual Design
Icon Design
Motion Design
Video Editing

Figma - Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Microsoft Office

Brands I worked for

Way of  the Sign IV
The sign design projects in this book have been collected from around the world and will provide a valuable resource for professional graphic designers, town planners, architects, and facility managers.

Delta Terra Wayfinding system was offered to be part of this international publication that can be bought on Amazon. 
Sergio Smirnoff was the solo designer for a one-year project period, defining branding strategy and guidelines, wayfinding systems, iconography, marketing assets, and online presence.
Header Quote
"There is not such a thing as luck"
Obi-Wan Kenobi, 
"Start Wars" - 1977
Countries I visited and lived
TV Shows: Black Mirror, The Big Bang Theory, The Walking dead, GOT, Silicon Valley.
Movies: Lucy, Inception, The Matrix, Limitless, Moneyball, MCU, Interstellar, The Secret Life of Walter Mitty, Star Wars.
Last books: The hard thing about hard things, The Da Vinci Code, The Age of the Consumer, Blitzscaling, Problem Solved.
Music: All day long, 80's, Oldies, Electronic, U2, Depeche Mode, Rolling Stones, Cold Play, Snow Patrol, New Order, Arcade Fire, The Killers, The Doors.
Money best spent: Traveling, and creating experiences.
Hobbies: Coaching volleyball, snowboarding, taking photographs, painting, and gaming (PS PES, Star Wars Battlefront, and Call of Duty).
"Fibonacci meets Warhol"
Acrylic on canvas, 48 x48", 2020
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