As a product design leader, I bring a unique combination of skills and experience to the table. With a background in visual design and academic knowledge, I am well-equipped to think creatively and outside the box. I am a professional product design manager with expertise in working with teams to deliver user-centered products to global audiences. My greatest strength is solving complex problems and efficiently meeting tight deadlines while maintaining accuracy. I am fueled by my passion for innovation and desire to create products that positively impact people's lives.
I am a seasoned UX/UI professional with over ten years of experience and a BFA in Visual Communication Design from La Plata National University in Argentina. Throughout my career, I have worked with companies of all sizes, including startups, mid-sized firms, and tech giants such as Apple and Amazon. I am currently based in the San Francisco Bay Area.
Recognition in specialized international publications and awards for teaching Graphic Design at the Argentina Business University are the result of my extensive and successful experience.
My graphic design and communication background enables me to see the big picture and integrate branding and marketing with product go-to-market strategies. I can effectively communicate to align company goals with product development, collaborating seamlessly with executives, PMs, and engineers. I take pride in identifying business opportunities through research and feedback.
Recognition in specialized international publications and awards for teaching Graphic Design at the Argentina Business University are the result of my extensive and successful experience.
My graphic design and communication background enables me to see the big picture and integrate branding and marketing with product go-to-market strategies. I can effectively communicate to align company goals with product development, collaborating seamlessly with executives, PMs, and engineers. I take pride in identifying business opportunities through research and feedback.
I am passionate about innovation and committed to hard work, which are qualities that make me an ethical, trustworthy, and proactive individual with a positive attitude and executive presence.
I am constantly curious and open-minded, which allows me to take an idea from conception to a fully realized product.
I am constantly curious and open-minded, which allows me to take an idea from conception to a fully realized product.
EDUCATION
Innovation and Entrepreneurship, Introductory
Stanford University - USA, 2019-2020
BFA Visual Communication Design
La Plata National University - ARG, 1999-2004
Stanford University - USA, 2019-2020
BFA Visual Communication Design
La Plata National University - ARG, 1999-2004
BS Computer Sciences
Universidad Nacional del Sur - ARG, 1999-dropped
VOLUNTEER
Singularity University Mentor
Plug and Play Mentor
Foreign Startups Head Designer
Universidad Nacional del Sur - ARG, 1999-dropped
VOLUNTEER
Singularity University Mentor
Plug and Play Mentor
Foreign Startups Head Designer
LANGUAGES
Spanish - Native Fluent
English - Professional working proficiency
French - Basics
SKILLS
Design Thinking
Management
UX/UI
User Research
Product Design
Visual Design
Branding
Editorial
Signage
Icon Design
Infographics
Motion Design
Video Editing
Management
UX/UI
User Research
Product Design
Visual Design
Branding
Editorial
Signage
Icon Design
Infographics
Motion Design
Video Editing
SOFTWARE
Figma - Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Microsoft Office
GSuite
Adobe Creative Suite
Trello - Asana - Jira
Microsoft Office
GSuite
Brands I worked for
Publications
Way of the Sign IV
Way of the Sign IV
The sign design projects in this book have been collected worldwide and will provide a valuable resource for professional graphic designers, town planners, architects, and facility managers.
Delta Terra Wayfinding system was offered to be part of this international publication that can be bought on Amazon.
Delta Terra Wayfinding system was offered to be part of this international publication that can be bought on Amazon.
Sergio Smirnoff was the solo designer for a one-year project period, defining branding strategy and guidelines, wayfinding systems, iconography, marketing assets, and online presence.
Design Intelligence for the future of learning
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a Graphic novel...
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a Graphic novel...
Header Quote
"There is no such
a thing as luck."
a thing as luck."
Obi-Wan Kenobi,
"Start Wars" - 1977
"Start Wars" - 1977
Countries I visited and lived
Enneagram: Type 1 - The Reformer
TV Shows: Black Mirror, The Big Bang Theory, The Walking Dead, GOT, Silicon Valley, MQ.
Movies: Lucy, Inception, The Matrix, Limitless, Moneyball, MCU, Interstellar, The Secret Life of Walter Mitty, Star Wars, Ready Player One.
Last books: Jobs-to-be-done, The Hard Thing About Hard Things, The Da Vinci Code, The Age of the Consumer, Blitzscaling, Problem Solved.
Music: All day long... 80s, Oldies, Electronic, U2, Depeche Mode, Rolling Stones, Cold Play, Snow Patrol, New Order, Arcade Fire, The Killers, The Doors.
Money best spent: Traveling, creating experiences, and learning new stuff.
Hobbies: Coaching volleyball, snowboarding, taking photographs, painting, and gaming (PS PES, Star Wars Battlefront, and Call of Duty).
PAINTING
"Fibonacci meets Warhol."
Acrylic on canvas, 48 x48", 2020
Acrylic on canvas, 48 x48", 2020