Product design leader specializing in AI/ML products and enterprise adoption experiences. Expert at removing barriers to AI adoption through intuitive onboarding, learning experiences, and complex workflow design. 12+ years designing for B2B SaaS and B2C, with proven success improving user activation and time-to-value for technical products at scale.
My background in graphic design and communication empowers me to align branding, marketing, and product strategies while collaborating seamlessly with executives, PMs, and engineers. I thrive on solving complex problems, meeting tight deadlines, and turning insights into impactful experiences.
My work has been recognized in international design publications, and I’ve been awarded for teaching Graphic Design at Argentina Business University. I bring curiosity, empathy, integrity, and a proactive mindset to every challenge—driving ideas from concept to launch through continuous learning and iteration, with solutions that consistently align with business goals.
EXPERIENCE
Head of Design
PlusPlus.co
San Francisco, CA, 2023 - Present
PlusPlus.co
San Francisco, CA, 2023 - Present
Sr AI Principal Product Designer
Sambanova Systems
Palo Alto, CA. 2021 - 2023
Sambanova Systems
Palo Alto, CA. 2021 - 2023
Sr UX/UI Interactive Designer
US Bank
Minneapolis, MI. 2019 - 2021
US Bank
Minneapolis, MI. 2019 - 2021
Founder - Head of Product
RedLines App
San Mateo, CA. 2017 - 2019
RedLines App
San Mateo, CA. 2017 - 2019
Sr Product Designer
GameCommerce - Quest.ai
Sunnyvale, CA. 2017 - 2018
GameCommerce - Quest.ai
Sunnyvale, CA. 2017 - 2018
Sr Designer to Design Manager
e-moebius
Buenos Aires, ARG. 2011 - 2016
e-moebius
Buenos Aires, ARG. 2011 - 2016
EDUCATION
Innovation and Entrepreneurship [Introductory]
Stanford University - USA
BFA Visual Communication Design
La Plata National University - ARG
Stanford University - USA
BFA Visual Communication Design
La Plata National University - ARG
BS Computer Science (dropped)
Universidad Nacional del Sur - ARG
Universidad Nacional del Sur - ARG
TEACHING
Assistant Adjunct Professor
UADE - Universidad Argentina de la Empresa
Buenos Aires, Argentina, 2006 - 2016
UADE - Universidad Argentina de la Empresa
Buenos Aires, Argentina, 2006 - 2016
LANGUAGES
Spanish - Native Fluent
English - Professional working proficiency
French - Basics
AWARDS
Hottest Company - GameCommerce (Quest.ai)
PlugandPlay, Mountain View, CA. 2018
PlugandPlay, Mountain View, CA. 2018
Teaching Award - 7 years
UADE (Business Argentina University, Buenos Aires, ARG. 2009 - 2016
UADE (Business Argentina University, Buenos Aires, ARG. 2009 - 2016
LEADERSHIP
Mentor
PlugandPlay, Singularity U, TechCode Accelerator
Sunnyvale, Mountain View, Santa Clara, CA, 2018-2019
PlugandPlay, Singularity U, TechCode Accelerator
Sunnyvale, Mountain View, Santa Clara, CA, 2018-2019
Volleyball Coach
USA Volleyball, NCVA HP, Carlmont HS, BaytoBay, Vision
Belmont, San Jose, CA, 2016 - Present
USA Volleyball, NCVA HP, Carlmont HS, BaytoBay, Vision
Belmont, San Jose, CA, 2016 - Present
Leader
YMCA, Bahia Blanca, Argentina, 1997 - 1999
YMCA, Bahia Blanca, Argentina, 1997 - 1999
SPEAKING
Product Keynote
PLUSPLUS, San Francisco, CA. 2024
PLUSPLUS, San Francisco, CA. 2024
Latam Design Encounter
PALERMO UNIVERSITY, Buenos Aires, ARG
2015, 2016, 2017
PALERMO UNIVERSITY, Buenos Aires, ARG
2015, 2016, 2017
BeCuz
MOUNTAIN VIEW, CA. 2017
MOUNTAIN VIEW, CA. 2017
INTERVIEWS
Silicon Valley Successes
Sunnyvale, CA. 2019
Sunnyvale, CA. 2019
H.I.G.H Valley
Sunnyvale, CA. 2019
Sunnyvale, CA. 2019
SKILLS
Design Thinking
Design Management
UX/UI
User Research
Product Design
Visual Design
Branding
Editorial
Signage
Icon Design
Infographics
Motion Design
Video Editing
Design Management
UX/UI
User Research
Product Design
Visual Design
Branding
Editorial
Signage
Icon Design
Infographics
Motion Design
Video Editing
TOOLS
Figma - Lovable
Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Office
GSuite
Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Office
GSuite
BRANDS I WORKED FOR
STARTUPS I WORKED FOR:
PUBLICATIONS:
Way of the Sign IV
The Signage Design Projects in this book have been collected worldwide and provides a valuable resource for professional graphic designers, town planners, architects, and facility managers.
Delta Terra Wayfinding system is part of this international publication, that can be bought on Amazon.
Delta Terra Wayfinding system is part of this international publication, that can be bought on Amazon.
I was the solo designer for a one-year around project period, defining branding strategy and guidelines, wayfinding systems, iconography, marketing assets, and online presence for Delta Terra Theme Park.
Design Intelligence for the future of learning
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a graphic novel...
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a graphic novel...
HEADER QUOTE
"There is no such
thing as luck."
thing as luck."
Obi-Wan Kenobi,
"Start Wars" - 1977
"Start Wars" - 1977
COUNTRIES I VISITED OR LIVED
Enneagram: Type 1 - The Reformer
TV Shows: Black Mirror, The Big Bang Theory, The Walking Dead, GOT, Silicon Valley, MQ.
Movies: Lucy, Inception, The Matrix, Limitless, Moneyball, MCU, Interstellar, Transcendence, The Secret Life of Walter Mitty, Star Wars, Ready Player One.
Last books: Jony Ive: The Genius Behind Apple's Greatest Products, Winning, Relentless, Jobs-to-be-done, The Hard Thing About Hard Things, The Da Vinci Code, The Age of the Consumer, Blitzscaling, Problem Solved.
Designers: Carlson, Rand, Brody, Glaser, Scher, Bass, Ives.
Artists: Escher, Warhol, Lichtenstein, Kandinsky, Van Gogh, Da Vinci (maybe more as an inventor than an artist), Couceiro.
Music: All day long... 80s, Oldies, Electronic, U2, Depeche Mode, Rolling Stones, Cold Play, Snow Patrol, New Order, Arcade Fire, The Killers, The Doors, Cigarettes after Sex.
Money best spent: Traveling, creating experiences, and learning new stuff.
Hobbies: Coaching volleyball, snowboarding, taking photographs, painting, and gaming (PS PES, Star Wars Battlefront, and Call of Duty).
PAINTING
"Fibonacci meets Warhol."
Acrylic on canvas, 48 x48", 2020
Acrylic on canvas, 48 x48", 2020