"I design AI products that people actually adopt. 15+ years in B2B SaaS and B2C, with a track record of reducing friction in complex enterprise systems — most recently as Head of Design at PlusPlus and Principal AI Designer at SambaNova Systems."
Sergio Smirnoff
SERGIO SMIRNOFF IN NUMBERS:
Built with AI assistance — interactive chart coded with Claude
EXPERIENCE
Head of Design
PlusPlus.co
San Francisco, CA, 2023 - Present
PlusPlus.co
San Francisco, CA, 2023 - Present
Sr AI Principal Product Designer
Sambanova Systems
Palo Alto, CA. 2021 - 2023
Sambanova Systems
Palo Alto, CA. 2021 - 2023
Sr UX/UI Interactive Designer
U.S. Bank
Minneapolis, MN. 2019 - 2021
U.S. Bank
Minneapolis, MN. 2019 - 2021
Founder - Head of Product
RedLines App
San Mateo, CA. 2017 - 2019
RedLines App
San Mateo, CA. 2017 - 2019
Sr Product Designer
GameCommerce - Quest.ai
Sunnyvale, CA. 2017 - 2018
GameCommerce - Quest.ai
Sunnyvale, CA. 2017 - 2018
Sr Designer to Design Manager
e-moebius
Buenos Aires, ARG. 2011 - 2016
e-moebius
Buenos Aires, ARG. 2011 - 2016
EDUCATION
Innovation and Entrepreneurship [Introductory]
Stanford University - USA
BFA Visual Communication Design
La Plata National University - ARG
Stanford University - USA
BFA Visual Communication Design
La Plata National University - ARG
BS Computer Science [dropped]
Universidad Nacional del Sur - ARG
Universidad Nacional del Sur - ARG
TEACHING
Teaching Assistant to Assistant Adjunct Professor
UADE - Universidad Argentina de la Empresa
Buenos Aires, ARG. 2007 - 2016
UADE - Universidad Argentina de la Empresa
Buenos Aires, ARG. 2007 - 2016
LANGUAGES
Spanish
Native Fluent
Native Fluent
English
Professional Working Proficiency
Professional Working Proficiency
French
Basics
Basics
AWARDS
Plug and Play Hottest Company
GameCommerce - Quest
Mountain View, CA, 2018
GameCommerce - Quest
Mountain View, CA, 2018
Teaching Award - 7 consecutive years
Uade - Universidad Argentina de la Empresa
Buenos Aires, ARGENTINA. 2009 - 2016
Uade - Universidad Argentina de la Empresa
Buenos Aires, ARGENTINA. 2009 - 2016
LEADERSHIP
Mentor
Plug and Play, Singularity U, TechCode Accelerator
Sunnyvale, Mountain View, Santa Clara, CA, 2018-2019
Plug and Play, Singularity U, TechCode Accelerator
Sunnyvale, Mountain View, Santa Clara, CA, 2018-2019
Volleyball Coach
USA Volleyball, NCVA HP, Carlmont HS, BaytoBay, Vision
Belmont, San Jose, CA, 2016 - Present
USA Volleyball, NCVA HP, Carlmont HS, BaytoBay, Vision
Belmont, San Jose, CA, 2016 - Present
Leader
YMCA
Bahía Blanca, ARG. 1997 - 1999
YMCA
Bahía Blanca, ARG. 1997 - 1999
SPEAKING
Product Keynote
PlusPlus, San Francisco, CA. 2024
PlusPlus, San Francisco, CA. 2024
Latam Design Encounter
Palermo University, Buenos Aires, ARG
2015, 2016, 2017
Palermo University, Buenos Aires, ARG
2015, 2016, 2017
BeCuz
Mountain View, CA. 2017
Mountain View, CA. 2017
INTERVIEWS
Silicon Valley Successes
Sunnyvale, CA. 2019
Sunnyvale, CA. 2019
H.I.G.H Valley
Sunnyvale, CA. 2019
Sunnyvale, CA. 2019
SKILLS
AI Assisted Design Workflow
Design Systems at Scale
Design Thinking
Design Management
Cross-functional leadership methods
User Research
Product Design
Visual Design
Branding Strategy
TOOLS
Figma - Lovable - Framer
Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Office
GSuite
Invision - Sketch
Adobe Creative Suite
Trello - Asana - Jira
Office
GSuite
BRANDS I WORKED FOR:
STARTUPS I WORKED FOR:
ENDORSEMENTS:
PUBLICATIONS:
Way of the Sign IV
The Signage Design Projects in this book have been sourced worldwide and provide a valuable resource for professional graphic designers, town planners, architects, and facility managers.
The Delta Terra Wayfinding system is included in this international publication, available on Amazon.
The Delta Terra Wayfinding system is included in this international publication, available on Amazon.
I served as the sole designer for a one-year project, defining branding strategy and guidelines, wayfinding systems, iconography, marketing assets, and the online presence for Delta Terra Theme Park.
Design Intelligence for the future of learning
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a graphic novel.
I participated in the Singularity University seminar to uncover what the future of learning will look like. It was a collaborative experience with futurologists, researchers, educators, and designers. The result is a graphic novel.
HEADER QUOTE
"There is no such thing as luck."
Obi-Wan Kenobi,
"Star Wars" - 1977
"Star Wars" - 1977
COUNTRIES I VISITED OR LIVED IN
Enneagram: Type 1 - The Reformer
TV Shows: Black Mirror, The Big Bang Theory, The Walking Dead, GOT, Silicon Valley, MQ.
Movies: Lucy, Inception, The Matrix, Limitless, Moneyball, MCU, Interstellar, Transcendence, The Secret Life of Walter Mitty, Star Wars, Ready Player One.
Last books: Jony Ive: The Genius Behind Apple's Greatest Products, Winning, Relentless, Jobs-to-be-done, The Hard Thing About Hard Things, The Da Vinci Code, The Age of the Consumer, Blitzscaling, Problem Solved.
Designers: Carlson, Rand, Brody, Glaser, Scher, Bass, Ives.
Artists: Escher, Warhol, Lichtenstein, Kandinsky, Van Gogh, Da Vinci (maybe more as an inventor than an artist), and Couceiro.
Music: All day long... 80s, Oldies, Electronic, U2, Depeche Mode, Rolling Stones, Cold Play, Snow Patrol, New Order, Arcade Fire, The Killers, The Doors, Cigarettes after Sex.
Money best spent: Traveling, creating experiences, and learning new stuff.
Hobbies: Coaching volleyball, snowboarding, taking photographs, painting, and PS5 gaming: PES, Star Wars Battlefront, Uncharted, and Call of Duty.
PAINTING
"Fibonacci meets Warhol."
Acrylic on canvas, 48 x 48", 2020
Acrylic on canvas, 48 x 48", 2020