Hi, I am Sergio Smirnoff

I design AI systems that enterprise humans actually adopt — from no-code ML platforms to agentic AI workflows at Netflix, Salesforce, LinkedIn, Airbnb, and Shopify. 12+ years at the intersection of complex technology and the people who need to trust it. Currently Head of Design at PlusPlus, where I also build AI agents to fill organizational gaps that would otherwise cost six figures to hire for.